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Thursday, March 17 • 2:00pm - 4:00pm
Maximise Profits by Defining Your Metrics at Every Step of Your Marketing

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Introduction: While there is a pervasive need to validate marketing expenditures, this can ensue only when you establish a direct link between marketing metrics, customer value and company performance. Here’s how by defining and identifying the right metrics, you can maximize your profit margins multi-fold.

 5 most important metrics to keep track of: 

  • Sales by time period
  • Sales by product/service
  • Sales by lead sources
  • Revenue per sale
  • New v/s returning customer sales

avatar for Dr Som Singh

Dr Som Singh

Foudner, Unspun Marketing
Dr. Som Singh has relentlessly pursued her dream of simplifying management and marketing. She spent a decade in the corporate world, working as a marketing head with various multinational companies. She is now a start-up advisor, angel investor, Nasscom 10K, and Kyron Accelerator mentor and entrepreneur who founded Unspun Consulting Group, a technology-based marketing consulting firm. She also conceived the idea of Centre for Entrepreneurial... Read More →

Thursday March 17, 2016 2:00pm - 4:00pm
Hall 3 The Westin Pune

Attendees (4)